For years, the cost of a fashion campaign has been measured in flights, per-diems, day rates, and the slow choreography of getting six humans onto the same beach at the same hour. While these things matter — and sometimes still produce the best work — they only solve part of the problem. A campaign can be technically perfect and still arrive too late, too expensive, and too difficult to adapt for the next market. The truth is simple: most brands are not priced out of imagery — they are priced out of the production model that surrounds it. We built Modio to dismantle that model line by line, and to hand back the time and the money the old pipeline quietly absorbed. The agent commissions only what the brief actually needs. Real shoot when real is right. Generated when generation is sharper. No flights for a flat-lay.